The Primary presentation was styled by Kelly Framel, also known as the Glamourai. The collection is the essence of a city girl spending the summer in the Mediterranean. There were breezy summer whites, easy luxe jersey modals that are all versatile to transition from day to night. Kelly and Cleo Schroeder (one of the designers of Primary) pictured Jackie O on a Mediterranean holiday.
Personally, I loved the color palette and the simpleness of the looks. However, I wasn't a fan of the bandanas. Otherwise, I liked the fun prints and the casualness of the designs.